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Choosing a Domain Name Your Customers Will Remember

Building an online business and online presence is all about building a memorable brand. There is no single better way to build that memorable brand than having a simple, yet easy to remember domain name.

A domain name should be something users can remember after only seeing it one time and can easily type it into their browser and come back to your site through direct traffic. On top of remembering the domain name for your website themselves, users should be able to easily communicate and share your domain name with others and build your audience through word of mouth.

Hard to pronounce or spell words and phrases are generally a bad idea. A good rule of thumb is having something capable of being remembered and spelled by someone with an 8th grading reading level.

What is a Domain Name?

A domain name is the address anyone in the world can enter into their web browser and access your web application, likely hosted on a remote server. That server your visitors has a unique IP address that users could enter and view your web application, but as you can probably imagine, remembering a IP address for all of your favorite websites is not realistic. As a result domain names came into existence.

Domain names are virtual real estate and just like physical real estate they are not infinite. Once a domain name is registered it is gone forever, unless it is sold or the current owner lets it expire, which is highly unlikely for domain names of any significant value.

Also similarly to physical real estate, domain names can appreciate or increase in value over time. As more and more domain names are purchase and the inventory goes down, the value of a quality domain name only increases.

Today most of the short and sweet domain names are taken. If you can think of something simple and memorable that accurately represents your brand, should register the domain immediately and keep track of your renewal dates so you never lose your new online real estate.

What is a TLD or Top Level Domain

Your domain name is the words, numbers, or phrases between the www and the dot extension, such as dot com. The top level domain is the ending after the dot, sometimes refereed to as the extension. A few of the most common top level domain names include com, net, and org to name a few.

Each top level domain gives a little more information to search engine and potential site visitors a little idea of what kind of site yours is. Com is reserved to commercial sites, org for organizations, gov for US government sites, and edu for educational institutions.

Dot com is by far the most popular and sought after top level domain, but that is not to say you other top level domains are not equally as usable. The main critical thing to keep in mind is not choosing something that misrepresents the type of site you are hosting at that domain name.

Choosing a Registrar for Your Domain Name

The Registrar is the company that represents you when registering your domain name. There are countless companies offering domain registration services, but all those services are not created equally.

For starters each registrar sets their own prices and what if any additional services come with their domain registration service. For example. CyberBums offers free WHOIS privacy protection for every domain name registered with us.

When you register a domain name, you will be required to provide personal information of who controls the new domain name, such as first and last name, and a mailing address. This information is publicly available to anyone who searches for it with a WHOIS lookup search service.

Understandably, many people and organizations want their personal information to remain private. With WHOIS privacy protection, your personal information is replaced in public records with those of the domain registrar such as CyberBums.

Very few registrars offer complete WHOIS privacy protection for free and if they do, their domain registration services is steeply inflated in price. CyberBums believes in offerings clients free WHOIS privacy protection while also not charging more than necessary for the domain itself.

Choosing a domain name is indeed one of the most important choices when starting a new online business, but equally as important is registering it with a trusted registrar like CyberBums.

Hiring Freelancers To Work on Your Startup

A startup is a beautiful thing. When executed correctly.

But building and executing a startup correctly is not an easy task. As cliché as it may sound, if it was easy, everybody would do it. When starting the journey of building a new online business, you are likely to be a team of one, wearing many hats.

But you may not be good at wearing some of those hats. Hiring freelancers is a great way to let someone else wear those hats that you are not great at wearing.

Why Hire a Freelancer

You can be the best customer support person in the world and be great at organizing and building an organization, but if you can’t code and build a website, your customer interaction and organization building skills will be all for nothing.

Freelancers are specialist. It is very unlikely the freelancer you hire to build your website is also someone you want answering support questions from your users. Similarly, you probably don’t want to hire your accountant to do graphic design for social media posts.

A good rule of thumb is if you can do the job to an acceptable level, do it yourself in the early stages. But if you can’t do something, don’t try and then provide a sub-par product to your customers. We understand the importance of bootstrapping your new startup, but you must put your new business in a position to succeed.

Know What You Need

It is critical you are precisely clear about what you need out of your freelancer. For one thing, if you do not know exactly what you need, how can you find someone who specializes in your requirements?

A SOW or scope of work is a common document describing the exact items you need delivered by the freelancer. By creating an easy to understand and follow document detailing your requirements, a freelancer will be more willing to work with you.

What you do not want to do is hire someone after just giving them an “idea” of what you want. You likely will not get what you want and if you do it will take extensions in time and countless revisions, both of which cost money. 

That is not to say changes and misunderstanding won’t happen with a good scope of work, but an accurate scope of work shows prospective freelancers you are professional and helps them provide you a higher quality service.

Know Who You Need

After you clearly know what you need help with from your freelancer, you can start to think about what kind of freelancer is best suited for your project. It may sound easy to hire single freelancer to complete all the tasks of your project, but you are almost certain to get better results by hiring specialist.

The freelancer who can build your website or mobile application to your exact specifications quickly and without bugs is likely not the best person to also design your logo. That developer building your application probably can throw a logo together for you, but the graphic designer who designs logos every day will probably produce a better result than the developer who writes code all day.

Once you build a scope of work for your entire project, you can easily break that down into smaller scopes of work for individual freelancers. They key is organizing your thoughts and knowing what you need and your desired end result. Lastly, freelancers who specialize in particular tasks are likely to cost less in the long run, at the same time providing higher quality results.

Where to Find Who You Need for What You Need

Freelancers are just that, workers who work on many project for many customers and may be located anywhere in the world. You can find an agency that has all the specialist under one roof and there are countless of the agencies online that you can work with directly.

But to find a quality and reputable individual freelancer you are going to have to use a platform that connects freelancers and customers. These platforms are great because they let you see reviews the freelancer has received and the platform provides protection in regards to payments and making sure you receive the work you are paying for.

There are a few heavy hitters in terms of freelancing platforms all of which are easily found with a quick search. Each platform caters to unique audiences, depending if you need the cheapest option such as Fiverr or want the largest selection of quality freelancers such as what is offered on Upwork.

Build Your Business With The Help of Others

You can see why you need a specialist and now you have the knowledge and tools necessary to organize your requirements for that specialist.

Secondly, you know where to start your search for a qualified freelancer and how to communicate with them. The last thing left is to officially find the right person freelancer to propel your startup to its fullest potential.

Hosting Your Startup on a Budget

The web is a wide open space of unlimited information, potential, and most importantly opportunity. But before you can capitalize on this opportunity, you have to establish your own presence on the web. 

Every site you access online is hosted on a server somewhere. All the images, files, and other assets of your website is hosted on a remote server. Without the server, you have no online presence, meaning your server is the backbone of your online business.

Why Choice of Hosting is So Important

We already established your server is going to be the backbone of your online business, so it only makes sense that you take careful consideration when choosing your hosting provider. The good hosting providers provide exclusive benefits not readily available with lower quality providers.

Servers crash, things go wrong, and data can potentially be lost. CyberBums along with other industry leaders understand this and have plans in place to protect your data while simultaneously keeping your site live and operational for your customers.

Here at CyberBums, all server data is backed up regularly and also backed up on servers in multiple locations across North America. If a server with your site data crashes in California, you can rest assured it is backed up on servers in Seattle and Toronto both.

The longer your site is offline, the more customers and subsequently, the more money you lose. For this reason, CyberBums has technical support available for instant chat 24/7 365 days a year. Your customers are your priority, making them CyberBums priority also.

Lastly, anything that is valuable to your business or your customers, is also valuable to hackers. For this reason, the security team here at CyberBums works tirelessly to make our servers impenetrable. Our servers are routinely penetration tested and updated with the latest industry standards to harden our technology.

Types of Hosting Commonly Offered

Now that is a little clearer as to why your choice of hosting is critical, we can dive deeper into the types of hosting packages commonly offered.

It is easier to understand the types of hosting packages if you understand what a server is and how it works. A web server is simply a computer accessible via a unique IP address. The server can also be accessed via a domain name, once it is connected to that server and its unique IP address. Inside the server is all the traditional computer hardware, only it is specifically designed to host web application instead of act as a traditional computer. CyberBums servers are configured with modern Intel processors, large amounts of RAM, and SSD storage for industry leading speed.

But servers are expensive to purchase and equally expensive to maintain. For this reason multiple sites can be hosted on the server in an effort to spread the costs among several businesses. The result is what is commonly referred to as shared hosting.

Shared hosting carries all the benefits of CyberBums world-class servers, for a fraction of the price. With CyberBums shared hosting packages, you get speed, security, and reliability no available elsewhere for similar prices.

VPS or Virtual Private Server, is a server all to yourself. This is for the heavy hitters who require large amounts of storage space and need the performance to offer web applications to millions of visitors. If your site is not getting millions of visitors, a shared hosting package is sufficient for your needs .

Server Basics And What You Need

When choosing your hosting package and provider, it is critical you evaluate what is offered and how that aligns with your unique needs.

Servers do not run themselves. You need the ability to upload files, make edits, and manage the server itself and the most common application for doing just this is cPanel. cPanel is a graphical user interface to make managing a server easy even for the most novice of web masters. 

There are other alternative to cPanel, but cPanel is by far the most common and has the largest knowledge base readily available.

CyberBums is one of the only providers offering a free shared hosting package that includes cPanel. We offer this because we understand startups are on tight budgets and entrepreneurs like to verify their business model before investing more money.

Another important aspect to your server and hosting requirements is the amount of storage you require and the type of storage. Newer SSD fetch and display your files at lightning fast speeds and is a must-have for modern web applications that want to provide a top-notch user experience.

The free shared hosting package offered by CyberBums provides up to 500MB of SSD storage, letting you get your site off the ground, and then upgrade to one of our paid plans if and when you need more storage. If you never exceed 500MB of storage, our free shared hosting remains free forever.

Lastly, carefully consider the number of domains you can host on your server. CyberBums free shared hosting lets you connect your own unique domain name to your site, also something other hosting providers do not allow with their free packages. Our other premium plans allow unlimited domains to fully take control of your online presence.

Make The Choice

Choosing a hosting provider and package is one of the first and also one of the most important decisions you will make when starting your journey building an online brand. From data breaches, sites cashing and hard to reach support departments, the risks are high.

Your customers deserve industry leading experiences when using your web application. For this reason, you too need to choose an industry leading hosting provider.

There are countless options to choose from, but the wrong choice could break your business before it even starts. The right choice on the other hand, may be what makes your new online business a success.

CyberBums is committed to the success of your online business and it ready to start the journey with you, if you are also ready.

The Different Types of Online Business Models

The world wide web is the most powerful instrument available for businesses today. Billion dollar organizations can be built completely online, or existing offline businesses can take their organization to the next level online.

When most people think of online businesses their train of thought goes in a select few directions. They make think you are either the next dot com millionaire or they think of a struggling startup trying just to get by.

Rarely do people realize there are millions or businesses online making varying amounts of income. Yes there are websites out there making millions of dollars a month and websites of the opposite end of the spectrum not making anything. But there are countless sites, most of which you probably have never heard of making $1,000 a month, $10,000 a month, or $100,000 a month.

The key is providing value for your users and then you will be accurate compensated for that value you are providing.

There are a few different business models for online businesses, all with unique benefits and limitations. Many of the sites you frequent you may not even realize their method of monetization.

E-commerce

When you think online business, e-commerce is probably the first thing that comes to mind. E-commerce simply put is selling anything over the web. This may be a physical product that you ship to your customers or a product you deliver digitally.

E-commerce is one of the largest industries in the world and also one of the fastest growing. In 2019 alone, worldwide ecommerce sales reached almost 4 trillion dollars. For reference sake, in 2019 only 3 countries in the world had a larger GDP than the size of the ecommerce industry.

If you have something to sell there is someone online willing to buy it. Heck, you don’t even have to have something to sell, think drop-shipping. With drop-shipping you sell other products that someone else has, and only pay for them once you receive a sale. You then send the shipping information to your supplier and they ship the item to your customer, leaving you with the difference between your sales price and your cost from your supplier.

Other ecommerce business models include selling products you produce yourself or services you provide yourself or selling digital products such as videos or music.

SaaS (Software as a Service)

Software as a Service is just what is sounds like, a software that provides a service to the user. Think Uber, which is a software connecting drivers and passengers and facilitates the payment. In return for this provided service the software keeps a percentage of each transaction is facilitates.

Another example of a SaaS application would be the communication platform Slack. Similarly to the previous example, Slack is a software that provides a service to users, communication services to be exact. Different from the Uber example though, there are not transactions for Slack to take a percentage from, instead, the monetization method is paid subscriptions to use the software.

Software as a Service are one of the most scalable and profitable business models for the simple fact that the software does the work instead of a human and there are no physical products to produce or ship. Remember the golden rule, if your software provides value to users, those users will happily compensate you for that value.

Advertising

Advertising has been around since the beginning of time. For the most part, the only thing that has changed is the way advertisements are put in front of consumers. 20 years ago, it may have made sense to advertise your business in the local newspaper, but today that same newspaper advertisement will likely result in far less revenue for the advertiser themselves.

As long as businesses are trying to sell their products or services, they are going to be willing to pay to get their advertisement in front of their desired customer base. If you have an engaged audience there is likely someone out there that is trying to reach that audience and willing you compensate you for introducing your audience to their business.

The key for this online business model is building an engaged and targeted audience. An audience that is not targeted or engaged is less likely to make purchases based on what you say.

Affiliates

Affiliates are similar to advertisers in that they promote the product or service of another business. Conversely from advertising though, you are not paid to promote the product or service, instead you take a commission from each sale you send to the provider of the product or service.

In advertising you get paid regardless of the success of the company paying for the advertisement. With affiliate programs, if your audience does not convert on purchases, you don’t make any money. This may seem like a drawback to the affiliate business model, unless you can make large amounts of sales.

For example, if you get paid $500 to place an advertisement on your blog and then your audience purchases $100,000 worth of products based on that advertisement, you still only get $500.

But, if you are an affiliate with an agreement to keep 10% of every sale you send to the provider and then send $100,000 worth of business to the provider you make $10,000.

What Business Model Will You Build?

It is probably apparent by now there are countless ways to make money online and all of the above business models are tried and tested. Not one single business model is more successful or profitable than another online business model.

The singular determination of the success and profitability of any given model is the value it provides to users. Value can be perceived in many different ways. A large corporation with employees across the globe may see significant value in a software that lets employees communicate immediately and in an organized manner.

But fans of a professional sport team may see more value in a blog that keeps them updated on scores and news relating to their favorite team.

A local restaurant may find more value in an advertisement and review platform that lets them showcase their business to people looking for places to eat in their specific area.

The key is find a userbase that needs something and then build something that provides value to that targeted audience.